Hannah Gordon

MS at West Virginia University

IMC, 2014

Work History

Aug 2011 Apr 2013
Barnes & Noble Textbook Supervisor

-Ensure textbook timeline of adopting, buyback, purchasing, selling and returning of textbooks is completed according to company schedules, timelines and guidelines -Source textbooks per Company policy and ensure product is accurately received, priced, and shelved -Develop and manage textbook buyback strategies and analyze results through the use of buyback reports -Provide direct support to customers to determine required textbooks

Aug 2011
PlusKam Field Marketing Manager

-Managed promotional door-to-door marketing campaign for Comcast Cable Company -Hired and managed event staff -Distributed 9,000 promotional materials to off campus housing and apartments to reach students -Engaged in daily reporting and event paperwork

2010 2011
Shimon Presents Marketing Intern and Volunteer Coordinator

-Organized, coordinated and managed the Camp Bisco Music Festival 2010 marketing campaign which led to the attendance of 15,000+ patrons -Managed street teams across the country to promote music festivals, concerts, and artists -Selected and distributed promotional materials to street team members -Assisted in management and coordination of up to 1800 volunteers at various music events such as Bonnaroo, Wakarusa, Superball, and All Good Music Festivals -Maintained database information on street team activity and promotional work to send to festival organizers

2010 May 2011
MRY (formerly Mr. Youth) Event Marketing Intern

-Responsible for scheduling, planning, promoting and directing local marketing events on and off campus to promote the Procter & Gamble brand and products -Planned unique promotions and creative marketing tactics to distribute P&G promotional products resulting in increased product trial, brand awareness and purchase consideration -Published weekly blog posts to increase brand awareness to West Virginia University students and nationwide -Used social media sites such as Facebook, Twitter and MySpace to promote brands to college students -Participated in weekly conference calls with senior manager to highlight program performance -Ensured all program initiatives were executed in a professional and timely manner -Awarded special recognition by P&G for hosting top marketing and promotional events, as well as having many top photos, and top ideas in the program

2010 Feb 2010
ESPN Student Assistant

-Assisted camera crew with various “on the court” activities during WVU Men and Women’s basketball games -Assisted in pre-game, half time and post-game interviews

Aug 2009 May 2011
U92 WWVU-FM Radio Promotions Department

-Promoted radio stations image, programs, and activities through contests, live remotes and events -Distributed handouts, flyers and posters across campus for events and remotes -Contacted local businesses to acquire partnerships and sponsorships -Assisted in the setup and break-down of event materials -Maintained weekly campus calendar to inform listeners of upcoming events on campus

Aug 2009 Aug 2010
University Pipeline Inc. Project Manager

-Led projects and promotions in a transparent and productive way, applying standard project management practices -Hired, trained and effectively communicated and managed project expectations to event staff -Ensured projects were delivered on-time/on-budget to exceed company expectations -Demonstrated successful decision making skills in resolving problems in a professional manner -Demonstrated leadership skills to motivate team members to achieve project goals and objectives -Aided in driving sales for direct sales representatives throughout promotional events -Engaged in written and photographic reporting, as well as other event paperwork to submit to company

2009 2011
Franklin Resource Solutions Visual Merchandiser/ Sell-through Specialist

-Managed NIKE campus shop in Morgantown, WV to ensure it met Nike fundamentals -Made weekly visits to the store to merchandise, receive new product, change manikins, dust fixtures and take photos -Created and provided weekly reports to FRS including photos and sales measurements -Member of the 100 club (100% projects assigned completed on time)
-2010 Nike Campus Award Recipient


Aug 2012 Dec 2014
West Virginia University
Jan 2007 Jan 2011
West Virginia University

Fields of Study

  • IMC
  • Marketing
  • Public Relations, Leadership Studies


  • Direct Marketing
  • Event Management
  • Event Planning
  • Live Events
  • Microsoft Office
  • Press Releases
  • Project Leadership
  • Promotions
  • Public Relations
  • Social Media
  • Social Media Marketing
  • Social Networking
  • Team Leadership