Kelsey Leighton

Apparel, Merchandising, Design & Production at Iowa State University

Brand Management, 2010

Bio

Quick pins about myself:

• I started something from nothing. A clothing swap organization in Ames, Iowa, Closets Collide.

• My main skills are in event planning, community relations and digital marketing and I'm looking for an innovative role in any of the above areas.

• Volunteering: Everything from Lego’s to Fashion

Work History

2011 2012
Bickford Assisted Living Community Relations Director

• Coordinated case management for prospective families and residents

• Created, organized and marketed corporate events for over 200 people

• Incoming leads from referrals grown by 115%

• Responsible for all tours, leasing and apartment sales

• Managed entire branch marketing budget

2011
Century 21 Signature Real Estate Marketing and Client Services Coordinator

• Assisted multiple Century 21 agents in achieving sales goals • Organized marketing and promotion events to form strategic referral relationships • Managed social media for multiple realtors with over 1,000 followers

2010
Iowa State University 4-H Extension Iowa State Fair Clothing Event Coordinator

• Obtained various levels of sponsorship over $2,000 • Implemented sustainable changes to clothing events with positive results • Executed quick decision making during events to adapt to unforeseen challenges • Led a team of volunteers while coordinating with participants and judges

2010 2012
Young Professionals of Ames Community Relations and Partnerships Committee Co-Chair, YPA Board Membe

• Promoted YPA and partnered with non-profit organizations for events • Oversaw volunteer committee to execute city-wide events • Led committee meetings • Scheduled and recruited YPA members in the Read with Me initiative for over 400 city youth

2009 2011
Closets Collide President and Founder

• Created entire digital marketing brand base on Facebook, Twitter and Hootsuite • Spring 2010 clothing swap attended by over 250 people • Implemented a mentorship program for event coordinator positions • Conducted Iowa State University and community-wide marketing events • Managed and recruited volunteers while providing professional growth

2009
Nordstrom Executive Intern

• Communicated between buyer, regional manager, and store manager • Merchandised departmental floor and inventory management • Directed by store manager to promote and lead a project for a new-line launch • Constantly exceeded sales targets set by corporate office

Education

Jan 2008 Jan 2010
Iowa State University
Apparel, Merchandising, Design & Production
Jan 2006 Jan 2008
College of St. Scholastica
Marketing & Management

Fields of Study

  • Brand Management
  • Communication Studies
  • Marketing
  • Retail & Consumer Sciences
  • Retail and Fashion Management
  • Social Media Marketing
  • Strategic Brand Management

Skills

  • Adobe Indesign
  • Adobe Photoshop
  • Business Development
  • Business Management
  • Event Planning
  • Facebook Marketing
  • Hr
  • Mac OS
  • Marketing
  • Microsoft Office
  • Project Manager
  • Sales Strategies
  • Social Media
  • Social Networking
  • Strategic Marketing
  • Wordpress

Courses

  • BUS 121 Social Media Strategy and Branding for Business at Stanford University