Wayin, a Denver-based social engagement service. Founded in November 2010 by Sun Microsystems founder Scott McNealy and Scott Johnston, and led by CEO Tom Jessiman. Wayin is a mobile and online service that generates a one-to-many conversation between individuals, brands, enterprises, schools and public sector agencies with their fans, customers, communities and citizens. It can be accessed online at www.wayin.com, by downloading the Wayin app for iPhone or Android, or integrated into a brand's existing mobile app, on its website through a widget, or as a Facebook app. Wayin can also be used a second screen for live events (it is already integrated in to AT&T's U-verse service).